Sport · Entertainment · Original IP

Every story deserves prime time.

Purple Pitch is a content company for sport and entertainment. We create original IP, produce live and non-live sport, stage live experiences and build talent-led stories for every screen an audience lives on.

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Kahaniyon ka Prime TimeLive & non-live sports & entertainmentBuilt in India, made to travel
Who we are

A house of ideas with a feel for the moment.

Sport, entertainment and brands now compete for the same hour of attention. We find the story that wins it.

We make the kind of work people choose to watch.

Purple Pitch was founded by people who have spent their careers in live control rooms and on reality-show floors. We bring strategy, creative craft and talent relationships together to build stories that work across broadcast, digital and live.

Every idea we take on needs a reason to exist, an audience it can move and a life beyond launch day.

Story first

Start with a story

Every format begins with a narrative worth watching. The slot comes second.

Talent powered

Built around people

Long relationships with the athletes, broadcasters and personalities audiences already trust.

Platform native

Made for the medium

Shaped for how each platform's audience actually watches, shares and comes back.

What we do

From first thought to prime time.

Six disciplines under one roof, so an idea can move from a whiteboard to a live feed without changing hands.

Live sport production

Broadcast production for leagues, tournaments and events: editorial, direction, presentation and the full live feed.

Non-live sports stories

Documentaries, interview series and shoulder programming that put the athlete at the centre of the frame.

Original IP

Shows, formats, leagues and live properties we create from a blank page and build to outlast a single season.

Live experiences

Cultural livestreams, felicitation nights and fan events, staged for the people in the room and the millions on the stream.

Talent-led content

YouTube and social shows built with athletes, broadcasters and personalities who already have an audience.

Brand & content strategy

Content strategy for brands, leagues, broadcasters and institutions, and branded series that earn their place in the feed.

Selected work

Made for the moment.

A first look at what is on our slate. More case studies will follow as projects go live.

Presented by IDFC FIRST Bank Interview-documentary series

Made Of Metal

Long-form portraits of Indian athletes, told through the setbacks that shaped them and the rise that followed. Episodes feature sprinter Gurindervir Singh and fencer Tanishka Khatri.

Non-live sportBrand storytelling
Harbhajan Singh & Geeta Basra

Who's The Boss

An established YouTube show, reimagined. We are conceptualising and producing the next season as a complete creative refresh.

Talent-led contentNext season
In development

An original IP slate

Leagues, formats and live properties being built with partners across India. Ask us what is coming next.

Original IPTalk to us ↗
Before Purple Pitch

We've run the biggest rooms in Indian sport.

Work our founders led in earlier roles at JioStar, Star Sports and Star Plus. It is the experience every Purple Pitch project starts with.

1.2B+

Viewers for the TATA IPL 2026 season. Editorial lead for the IPL from 2020 to 2026.

Saumitra Shankar · JioStar
10 YEARS

Leading the Hindi live feed for every marquee ICC event.

Saumitra Shankar · Star Sports
39M+

Views and 218M watch minutes for Mahashivratri: The Divine Night, a 15-hour multi-feed livestream with 20+ live aartis from the Jyotirlingas.

Saumitra Shankar · JioHotstar
20M+

Views for RamNavami Live with Amitabh Bachchan: an 8-hour livestream from Ayodhya to Chitrakoot, Panchavati and Bhadrachalam, with the Padma Vibhushan narrating the Ram Katha through all seven kands of the Ramayana.

Saumitra Shankar · JioHotstar
Bigg Boss

Creative leadership across seasons of Bigg Boss, plus Indian Idol and other reality hits.

Ankita Hooda · Star Plus
On air

One of India's leading cricket broadcasters, at the centre of the game's biggest live moments.

Jatin Sapru · Broadcaster
How we think

Four I's. One bright idea.

The four lamps in our logo are the four I's. An idea switches them on in order, and when all four are lit it is ready for prime time.

  1. 01

    Intent · the why

    Set a clear objective before anything else.

  2. 02

    Identify · the who

    Know the audience: their needs, their motivations and why they will care.

  3. 03

    Imagine · the what

    Explore every possibility without limits, then build it for the platform and the budget.

  4. 04

    Ignite · the feeling

    Create the emotion, inspiration and memories people carry away.

Who you work with

Experience that knows the game.

A founding team spanning live sport, editorial leadership, unscripted entertainment and life on air.

Saumitra Shankar

Co-founder

Until recently SVP and Head of League Sports at JioStar, and editorial lead for the TATA IPL from 2020 to 2026. Before that, a decade at Star Sports leading the Hindi live feed for every marquee ICC event, and the creator of large-scale cultural livestreams for JioHotstar, including RamNavami Live with Amitabh Bachchan.

saumitrashankar@purplepitch.in

Ankita Hooda

Co-founder

Former Head of Non-Fiction at Star Plus and JioHotstar. Creatively led Bigg Boss across seasons and worked on Indian Idol, with a decade of reality and unscripted hits and experience in cricket programming.

ankitahooda@purplepitch.in

Jatin Sapru

Co-founder

One of India's leading cricket broadcasters, known for the game's high-stakes live moments and a deep connection with cricket audiences, on air and on his own YouTube channel.

jatin@purplepitch.in
Your next story

Got a story worth telling?

Bring us the ambition, the audience or the challenge. We'll help find the idea worth switching the lights on for.

Email the founders